CEO & Founder of Icon Studios Universal
Stunt Performer, Martial Artist, & Content Creator
Following her dream and passion to help give artists a start in the competitive world of entertainment, Normita Joven founded Icon Studios Universal in June 2010 providing a vehicle for helping performing artists succeed in several venues including television, film, advertising, fashion, social media, and live events. Today, Icon Studios Universal is a full-service talent agency based out of Plano, Texas and works with the biggest brands and networks in the world and represents hundreds of actors and models across the country.
Normita’s passion for working in the entertainment industry is evident on camera as well, as she has appeared in hundreds of commercials, television programs, films, and commercial print projects. As a martial arts enthusiast and health and fitness advocate, Normita enjoys learning and practicing different disciplines of weapons and fighting, and is currently working as an on-camera stunt performer and stunt coordinator. From fighting multiple stunt actors simultaneously to fighting in a moving escalator to engaging in stunt car chases, Normita feels honored to have worked with some of the most talented and celebrated industry professionals in the world. Normita’s short film, DICK!” that she worked on as assistant producer, casting director, lead actress, stunt performer, and stunt choreographer was a finalist for “Best Action Short” in the 2025 US Martial Arts Film Festival that took place in Phoenix, AZ last month.
Current films and projects you can see Normita in action include, playing a bodyguard assassin for Sugar City Films which premiered at Texas Theatre on April 10, 2025, actress and stunt performer for The Elite Society (Miguel A.Nunez Jr,, Norman Nixon), lead actress and stunt performer for Desperate Measures (featured in Kung Fu Theatre hosted by Cynthia Rothrock), stunt performer for Dynasty the Movie (Sci-Fi in post-production), lead actress and stunt performer for Under Protection (post-production), stunt coordinator for Active Series (a multi-million-dollar action TV series), live show action performer as Jade from Mortal Kombat, and numerous collaborations with martial arts accounts, health and fitness brands, and athletic clothing brands.
Current projects include: working as the lead actress and stunt performer in a new action film (untitled), working as a ninja (live show action performer), coordinating stunts for “Boss” feature shooting in LA, working as the lead assassin, stunt performer, stunt coordinator, and casting director for Day & Knight feature film, live performances as a ninja mermaid, and playing the lead assassin role in an upcoming female martial arts comic book published by Scattered Comics (“Normita Avatar of Artemis, leader of the Artemis Kill Squad”). Normita is also partnering with Oscar Award Winning Stunt Director Allen Woodman (Mortal Kombat, Rumble in the Bronx, Batman & Robin, etc.) to create a STUNT Workshop for film (high falls, stunt fighting, wire work, etc.) in Dallas, Texas later this year.
Prior to the inception of Icon Studios Universal, Normita’s challenging careers in marketing, media, education, live event production, and entertainment were pivotal in the success and sustainability of developing such an “iconic” brand. As a professional columnist and reporter for the 100-year-old international beauty and fashion magazine, Beauty Fashion, headquartered in New York, Normita had the privilege of covering high profile events in the beauty industry for over 10 years interviewing such celebrities and fashion icons such as Carlos Santana, Kim Kardashian, Jessica Simpson, and Vince Camuto. As an honors graduate of Southern Methodist University (SMU), Normita holds a Bachelor's degree in Broadcast Journalism and Women's Studies. Normita’s background as a CEO, marketing and sales specialist, actress, stunt performer, stunt coordinator, journalist, and producer allow her to appreciate and facilitate the needs of any production. The slogan for Icon Studios Universal is “Inspiring Artists to Live their Dreams,” and the goal is to motivate and empower people through the arts. Normita feels honored and blessed to have been able to help so many artists fulfill their dream of pursuing a career in arts and entertainment, while helping to create strong leaders and role models in the process.
NICK CALLAWAY - AGENT - Icon@iconstudiosuniversal.com - Iconstudiosuniversalofficial@gmail.com
Nickolas Callaway is our ICON Agent who creates opportunities for aspiring models and actors to recognize and fulfill their true potential. Mr. Callaway has an extensive background in sales and marketing; he is a marketing genius and has helped with the continued growth of sales with Jimmy Johns Rockwall as their catering manager for the last 3 years. He also has worked for numerous restaurants and bars as a manager which contributes to his bubbly personality and lack of stress when meeting deadlines! His accolades in professional performance include appearing on Lonestar Justice, participating in high fashion modeling for the Roscon foundation and Dreamsconusa, and being cast in numerous commercials and special events. Mr. Callaway's experience as an agent for the entertainment business started 20 years ago with a modeling service called e-model and then took a job with SCW promotions based out of Houston and Arizona. Mr. Callaway's passion for performance and the entertainment industry is second to none as he continues to "hone his craft" through attending acting workshops, consistently working on-set, and working with Icon Studios Universal. Mr. Callaway attended school at the University of Texas at Arlington and graduated from MacArthur High School in Irving so he is definitely a DFW native, and prides himself for growing in the Lonestar state.
His motto, "Confidence is the antidote to the negativity of the world," is evident in the amazing tenacity, focus, and positive energy he puts in his work.
Representation is Powerful, and as the Agency Director of Icon Studios Universal I help others be seen, giving everyone a platform, a place, a chance to display their talents, and dreams while expanding their brand. As a booking agent, it is my privilege to book our talent for work and help with career development through branding and networking. I help steward our talent’s career path.
ICON has been steadily growing our network based in L.A, Florida, Atlanta, and New York combining our Texas and Oklahoma talent with our growing Network. This year we embark on Social Media and that will be the next strategic inflection point in this highly competitive industry.
Chanel Bracy - AGENT - ChanelBracy@gmail.com - Iconstudiosuniversalofficial@gmail.com
On air Radio Personality Chanel Bracy, an accomplished “Drumcussionist” and CEO of Water Percussion, has become a well-known presence on the music scene in Texas. She has played for some of the most famous artists in the industry, including American Idol Finalist J-Dawg, Zro, Big Chief Urban Mystic Eric Benet T.I,Future,T-Pain, August Alsina, and many more! Chanel’s never-before-seen playing style & unique shows have attracted audiences of all ages successfully establishing herself as a solid musician & performer. Her skills have been displayed with some of Texas’ hottest DJs such as K104‘s Throwdown Sam, 97.9 the Beat’s DJ TDK, and WACO’S 104.9 The Beat’s DJ CYSE. Chanel is well-known for her solo performances at music festivals and other venues. The fave drumcussionist landed a career highlight when she was selected as the opening act for Ushers’ OMG World Tour After Party in Dallas. Chanel has played music in bars, clubs and hotels, as well as appearing in music videos outside her own work. Her recent role as an actress can be seen in the film Bad Kids Go to Hell . Chanel is guaranteed to rock her crowd at any venue. When asked about her stage name, Chanel explains: “I am cold as ice and I flow with the music like water.” There is no denying the rhythm of her musical art! She plays mostly by ear, feel and improvisation thus defining flowing water. Chanel guarantees to move her audience whenever she has sticks in hand so come on and grab your galoshes because Ice Water is letting loose!
Chanel is a radio personality for 89.3FM Reggae Zone Dallas since 2019 and has greatly contributed to the station’s success in my aspects. As an actress, she has acted in the movie Under Protection, which is scheduled to be released on February 9th 2023. She has also appeared in movies such as Older Man, Younger Woman, Knee Deep Movie, Forbidden Daughter, out now Poison Candy and Heavy Movie on Prime and Tubi plus Bad Kids Go to Hell Netflix, “Ruthless Atonement” “Ten Toes Down” on Amazon “The Macher” and “PHANI” Bollywood Movie are my most recent credits.
We've had a lot of phenomenal changes including welcoming Ms. Chanel Bracy to our Icon Studios Universal staff as our official Talent Scout and Talent Agent in our Los Angeles division. Ms. Bracy has been instrumental in the growth of Icon Studios Universal; her professional background in music, entertainment, radio hosting, fashion, marketing, and media as well as her cheerful disposition have brought a fun and engaging energy into Icon Studios Universal.
Chanel signed with Icon in 2023 became Fashion Director later that year then in 2024 became the LA Agent and Official Talent Scout.